UNFAVORABLE
PUBLICITY
Being in the public eye can sometimes result in unfavorable
press. Designate in advance only one spokesperson for the
club. Should the club come under scrutiny, the best advice
is to deal with the media honestly, directly and quickly.
Never attempt to have a story suppressed, and do not avoid
specific media questions. Never say "no comment."
Dealing openly with the media ensures Sertoma's story is
presented and that the story is balanced. If properly handled,
an unfavorable incident may be turned into a positive if
the facts have been provided.
