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If you are going to be interviewed, the following steps will
prove helpful:
Before the Interview
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Determine
the subject of the interview and the slant of the story.
-
Find
out the reporter's time constraints and deadlines.
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Ask
who else is being interviewed.
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Write
out three brief, positive points you want to make.
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List
the questions you think the reporter will ask - and then
outline responses to those questions.
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No
matter how familiar you are with the material, review it
ahead of time … practice, practice, PRACTICE!
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If
necessary, prepare a fact sheet to present detailed information
or statistics.
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Remember
your list of points you want to make - and stick to them!
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Concentrate
on the question asked.
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Pause
and think about your answer.
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Always
tell the truth.
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Answer
in "quotable" length - keep it under 30 seconds,
and give your conclusion first.
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When
you have answered the question, stop talking.
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Do
not use "buzz" words, jargon or Sertoma acronyms.
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Use
analogies and anecdotes.
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Try
to remain calm; do not let techniques or outside noises
disturb you.
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On
TV, address the interviewer, NOT the floor or ceiling.
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Be
authoritative and assertive.
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Ask
if there are any points you need to clarify.
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DO
NOT expect to review the story before it appears or airs.
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Thank
the reporter and find out when the story will appear or
air.
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After
the story appears or airs, make sure you send a written,
personal thank you card to that reporter. You do not know
when that help will be needed down the road.
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The
key to a great interview is preparation!
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