OTHER IDEAS

Be Contemporary
Use color in your promotional pieces. Take advantage of technology to produce professional-looking materials. Check grammar, spelling and punctuation. Find a way to produce materials that present your Sertoma club as a contemporary organization consisting of leaders. In addition, discover the Internet and design a club Web site. One of your members may be a talented Webmaster, or your club could do a trade-out with a professional.

Go "Online"
Take advantage of e-mail and Web sites to spread the word about your Sertoma club. Meeting notices, minutes and general updates can be e-mailed to your club members, prospective members and important community leaders with the click of a button. Check with your local Chamber of Commerce or media to see if they will post your club's "banner ad" on their Web site(s) or if they have a "Community Calendar" to post nonprofit activities of interest to community members.

Advertising
Advertising was once considered taboo for nonprofits but is now gaining in popularity for clubs that can afford it. Seek special rates for civic organizations. Approach advertising very carefully, and seek volunteer assistance and expertise. Community-minded merchants, including pizza deliveries, may include your message in their advertising. You might also consider working with other clubs in your area for a special newspaper insert.

Printing

Printing could be an expensive budget item for your club. You can save money by:

  • Letting someone else pay for publication. For example, ask local companies to do the work with appropriate acknowledgment.
  • Shopping around for the lowest bid.
  • Switching to lighter weight paper to cut paper and postage cost.
  • Asking for bargains on discontinued paper.
  • Using clean, typed copy and reducing it by 10 percent to make it look like set type.

Direct Mail

Keep costs low by:

  • Investigating bulk rate postage requirements and cost.
  • Keeping mailing lists up to date.
  • Designing projects as self-mailers with address panels.
  • Using mailing labels produced on a computer or copy machine.

Sertoma Partnerships
Joining together with other Sertoma clubs in your area may significantly enhance the impact of your charitable endeavors. This will create a larger volunteer pool, the chance to reach more people and to raise more funds - and will increase the probability of receiving publicity.

Always check the Sertoma Web site, www.sertoma.org, for current info and sample press releases.

Public Relations - Table of Contents

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